OYO Hotels & Homes, the world's third-largest and fastest-growing hotel chain, today announced it has …

OYO Hotels & Homes has announced that it has acquired Danamica, a Copenhagen-based data science company, with machine learning and business intelligence capabilities, specialised in dynamic pricing. This acquisition is in line with OYO's continued commitment to the company's global vacation rentals business through strategic investments in technology products, processes, and people. Earlier in August, the company had committed to invest EUR 300 million (USD 328.94 million) in the vacation homes business in Europe, with a special focus on strengthening the relationship with homeowners and enabling them with the resources, including technology investments, required to deliver chic hospitality experiences. With the acquisition of Danamica, OYO will be able to drive top-line growth by leveraging dynamic pricing across all its brands – OYO Home, Belvilla and DanCenter, all of them already at the forefront of vacation rental pricing in Europe. Additionally, OYO and its real estate partners around the world will benefit using data sciences for improved yield.